Cultural influence of brands is one of the greatest issues in this world that only a few think about so that they are not affected. Brands were present from early ages but the issues of influence has succeeded to its maximum, to a point where people have to take a stance and say that it’s enough.
Culturally brands have effected us to a point where people think that it is their necessity to keep on track with brands; For example that if a group carried Chanel bags then they would have to get it even if they were going to be in debt to someone. Its effect is really bad that people sometimes measures a person success with the brands they own or if they are able to get what everyone has. Not only that but companies don't care about anything other than the fact that they are making a profit, they would actually advertise for their product and make you think that you desperately need it. Like the ipad if you come to think about it, it does what you already have access of in your laptop or mobile but they made such a big deal and went to the extremes when advertising for that they brainwashed you so that you think that its is one of your daily basis necessity; when it fact it's not. Even when it comes to advertising they get celebrities and famous people to influence on consumers more and more that they should get it.
Brands affect us in great ways; quality is not a major issue now as long as they are selling then they do not care if their customer is satisfied because they have a huge number of replacements. A long time ago brands weren't international so they had to have customer retention but nowadays they sell everywhere; so if one country doesn't like other countries still buy from it.
In conclusion consumerism has affected us so quick like the h1n1 virus. We should think about something when buying and not think that the advertisement and the whole world of brands is our life.
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