Socially responsible advertising

Social responsible advertising is a very interesting article that talks about advertising and marketing and the different measure that the companies would go through to be known or make a profit and etc... Cause related marketing isa very interesting marketing strategy that they talk about. Cause related marketing is when you buy a product like cereals, juice boxes or even clothes and they have the logo for an association on it like the aids, cancer or special needs association. It does mean that the products have special ingredient what they do is give the associations a sum of money as charity so that they can preview their logo on their products. They do this so that they can catch consumers heart and increase their profits in avery well-twisted way. Then the article talks about three type of marketers; niche marketers, passion branders and image builders.

At first, niche marketers are the type of companies that create a strong position for themselves in the market. They care very much for the consumers thoughts thats why they participate in great humanity actions so they get high customer retention. A great example for this type of marketers are ben&jerry's ice cream. The second type of marketers are passion branders; they don't care only about how much their profit growth is they also care about humanity causes like breast cancer associations for example. An example of such a company is avon and also a local example is albaik. This is because albaik does great stuff to help common people lie also helping clean the streets with having young guys walk in the street at time of traffic with banners to encourage cleanliness. The third type of marketers are image builders, they hide any negative vibes and show the best for profit cause only, like Denny's.

Advertising is a very huge issues with a lot of diversities and followers for wrong and right reasons. On the bright side some of them have a very positive vibes but the companies that are inhumane and the drastic measures that they would go through just for the sake of making more money.

http://www.youtube.com/watch?v=TXF73_7Phj4