Mental Whiplash

      Did you ever hear of the word mental whiplash? Mental whiplash is a sudden change of direction, when new thoughts take over. Graphic designers deal with it every day. It's such aw wide field of options from photography to drawing; and from corporate to non profitable deigns. That happens to most designers when working one minute they do something and the next second is something else, which is very disturbing. To put that in complete rest we need to teach designers how to research and teach teachers how to teach proprerly.

       Research doesn't mean only collecting information and putting it together in any form it also emphasizes on it's content and form. Designers need to know how to point out whats important and also consider minor researches such as interviews. The problem is most designers don't know when they can say that they have enough research and start to work on their project most of the time they get carried away with research. Thats the problem when we look at the students in design or designer; but there is another point to it the professors who teach direct the teach in one way; which is a total mistake because everyone has a different way in which they can grab the information. They should narrow down the way they teach so people can get helpful information. This all comes in handy when we start business because we will know exactly where to start who to target and how to market the product.

       In conclusion, if you come to think about it no one can do something alone to try and fix a problem teachers and students need to unite to get the best of it. We need to teach them the importance of research at a very young age so they can implement it throughout their lives.