Reality Branding

Reality branding is almost the opposite of whats happening now. What is meant is honesty when we are advertising like for example shampoo commercial and how your hair is immediately transformed to blow dried hair we all know that is a lie. When looking at posters designers carry the product expectation a hundred miles extra. It's wrong and no one can tell them to stop, but people tend to get attracted to the product more and the company sales increase so what the cure for reality branding.

Being honest with designing and not promising something to the extreme is not wrong. When researching gaining customer retention is a very important thing to keep and when designers advertise for a product and lie about the result i don't think consumers will keep on using it like nothings wrong; if we promise what we can achieve we will gain customer trust. Personally i am against reality branding and the boundaries they go over just to get more profits. It is something that took over the world nowadays and brainwashed people. An example is dietary food and saying you will loose all the wight or the axe effect deodorant and how it gets all the chicks guys want; and because we are so used to listening to ads and believing it people still think its true. If using dietary medications to loose wight was possible don't you think Oprah would have used one.

In conclusion, consumers have most of the power of stopping these lies and making advertising agencies use reality branding because it is they who there targeting. So i think its time that they spoke and everything went to its grounds and not rising expectations.

http://www.youtube.com/watch?v=OP_iCJosfxs